Press release power
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| | Don't use exclamation points in a press release. (5th Jan 23 at 12:34pm UTC) | | Don't use "press release" in the subject line of your pitch email, and don't write "press release attached" in the body of the email. This is redundant, and it clutters up what should be a succinct pitch. Instead, write the title of your release and then put "below for your consideration."
The subject line of your pitch email is extremely important because it's the first thing that readers will see when they open your email. The way you write this sentence determines whether or not anyone opens and reads your message.
So why should you use "press release" in your subject line? Because it makes people think of what they're going to read when they open the message: a press release! And if there are any doubts about whether someone will actually click on "Read More," then chances are good that at least one person won't even bother opening up their inbox. This means fewer views than otherwise could've been seen unless someone specifically looked for them or saw them in a news feed somewhere (like Facebook).
Don't use exclamation points in a press release.
Exclamation points are the first thing that people see when they read your text, so it's important to make sure you're not using them too often or in the wrong places. The rule of thumb is: if you wouldn't say it out loud (or write it down), don't put an exclamation point at all! For example:
"I'm excited about this opportunity!" would be fine—but "I am thrilled by this opportunity" isn't going to help me get any work done today.
Use periods instead of commas between items within sentences and phrases within paragraphs. A pause after each phrase makes sentences easier for readers who skim quickly over long paragraphs full of information without taking time to read every word carefully; punctuating with commas can make sentences more difficult for others because they'll need more time than usual before glancing at each item individually while reading through their own copy on paper rather than looking just at those highlighted sections which may contain key points needed immediately following an introduction paragraph or section title heading." | |
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