Press release power
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| | How to Make Sure Your Press Release is Read by the (4th Jan 23 at 9:50am UTC) | |
Introduction
Do you know how to make sure your press release gets read by the right people? It’s not as easy as it sounds. Most of us assume that our press releases go out into the world without any kind of check or filter, and they do sometimes—but in some cases, they can get caught up in something called a “gatekeeper.” This is a person who works at a news organization (or other company) and has the ability to decide whether or not your release will reach an audience. So before sending your press release anywhere, ask yourself these questions:
Send press releases to people who can help you achieve your professional goals.
The first step in ensuring that your press release reaches the right people is to use the right ones. The next step is figuring out who those people are and making sure they know you exist.
If you want to get publicity for your business, then it’s important to send out press releases announcing new products or services as soon as they are available. Similarly, if you need funding for a new idea or project and have already been rejected by investors who don’t invest in green technology companies (which is common), then sending out a newsworthy piece of information about how much money has been raised can go a long way toward attracting new attention from potential investors who might be interested in investing into something like this project at some point in the future.
Choose the right people to send your press releases to, and do so in the right way.
When you want to make sure your press release is read by the right people, there are a few things to keep in mind.
Choose the right person to send your press release too. If you're sending it to a journalist or blogger with whom you've worked before, then it's likely that they'll be interested in hearing from you again. If not, try choosing another journalist who has covered similar stories recently and see if their response rate is any better than average (if not).
Do some research on who might be interested in seeing this particular piece of content when deciding which email address(es) should receive it from yours! There are plenty of free tools out there that can help determine this information—including Google's Autoreferrer feature and Email Tracker by MailChimp (a marketing automation tool). | |
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